Jun 29, 2018

Three cool ways to add swag to your “guerilla" marketing strategy

Time to think outside of the box and inside of the swag.

We all know that there are a million different ways to market your business, and you probably don't have unlimited resources to do it. That's where guerrilla marketing comes in.

To get the most bang for your buck, you need to get creative. You probably can't afford to buy ad time during the Super Bowl, but you can brainstorm unconventional ideas and items that add a bit of surprise and delight to your marketing. Sure, guerrilla marketing does come with its risks; you don't want to bet the farm on an extremely experimental idea. But you'd be surprised how much attention you can encourage with some clever thinking and a wisely spent marketing budget.

Luckily for you, we here at The Icebox know all about creatively marketing businesses. It's what we do best! Whether you have a big trade show coming up, an annual sales meeting, or you just need some swag on hand to fully activate your brand, we're here for you. We have the coolest gear that will get your business into potential customers' hands and minds.

Try these three ideas on for size and see how they fit.

Koozies

You're heading to your favorite watering hole after work for a happy hour or a networking event. Wouldn't it be great to have a useful item that promotes your business at the same time? Well you can!

At a promotional outdoor picnic, a sporting event, or just kicking back with a brewsky, you can come prepared. Bring a stack of promo koozies along that will keep everyone's beer cold, their hands warm, and your business front and center. It's win, win, win.

Socks

We all wear socks, so they might as well have your brand on them. Not only are they a functional, necessary product that you can dole out, but socks provide an excellent opportunity to flex those creative muscles.

We love the idea of handing out one branded, cool-looking sock at networking events and inspiring prospects to visit your booth to retrieve a matching one. How's that for thinking outside of the ~~socks~~ box?

T-shirts

Swag tees might sound like a golden oldie of an idea, but t-shirts are consistently one of the most effective promotional items you can use with your brand. And don't worry, there are plenty of ways to get guerrilla with some chill shirts.

What about group shirts that you and your team can wear together to events or trade shows? Or you can offer to give more cool swag out to people seen wearing one of your shirts, nudging people to sport your brand.

And you can always make different kinds of promotional shirts that your prospective customers might not expect. Performance shirts, tank tops, baby onesies, the sky's the limit!

Need some more ideas? Contact the Creative Experts at The Icebox!

Jun 26, 2018

Can we just talk about Atlanta United FC for a minute?

The World Cup might be in full swing, but we here at The Icebox can't look away from our hometown soccer team.

If you ask us, The Atlanta United FC has given all Atlantans yet another reason to be thankful for living in this amazing city. They might only have one (incredible) season under their belt, but the Five Stripes have already made their mark. We're diehard fans here at the Icebox and wanted to celebrate just how much our Major League Soccer team has brought to ATL.

Besides, just because the U.S. didn't make it into the World Cup, doesn't mean we can be proud of our hometown heroes.

Last year was a doozy of an inaugural season, and we rode all the ups and downs of that rollercoaster cheering with everyone else in Mercedes-Benz Stadium. Sure, we might have lost in the playoffs to that gut punch of a shoot out against Columbus, but it did little to douse the wildfire of fandom that has spread through the region. Atlanta has proved game after game that we will show up for our FC, and break all sorts of records doing it.

If you somehow hadn't heard, Atlanta United fans have constantly broken records for attendance to games. 72,000 people attended a single game last year, breaking the Major League Soccer record for biggest crowd. Do you know who had the previous record? Atlanta United."

Never underestimate the dedication of a true Atlanta United fan.

And, if you ask us at The Icebox, our second season is shaping up pretty well so far. Atlanta United is first in the Eastern Conference, and there's nowhere to go but up.

We're sure you're just as stoked as we are for the rest of this season. We hope to see you out in the games and helping us cheer on the best MLS team in the country.

And, as always, if you need some of the coolest swag in town for your business, or just want to talk about Atlanta United, hit us up! We are always down to chat about either.

Go Five Stripes!