Jun 26, 2013

The Icebox Launches New Site to Allow Clients to Create Custom Apparel and Promo Products Directly Online

New ecommerce website next step in company's growth

Atlanta – June 26, 2013 – The Icebox, an Atlanta-based corporate merchandising company and leader in custom apparel and promotional products, today announced the launch of a new ecommerce website that gives clients the ability to directly shop and customize promotional products and apparel.  In conjunction with the new site, The Icebox also launched its new brand look and tagline, "Swag Fanatics/Apparel Gurus," to represent the company's comprehensive marketing, incentive and uniform programs.

Unlike other promotional product and apparel companies, The Icebox is designed to provide clients with full agency services from consultation on brand goals to how to leverage uniform real estate to sourcing products to meet a company's corporate culture.  In fact, The Icebox manages current corporate uniform programs for clients, including Moe's Southwest Grill, Mellow Mushroom and Taco Mac.

"While we provide a high-level of consultation and service to our clients, others want the speed and satisfaction of shopping online and customizing their own products and apparel.  We developed the ecommerce site with a vast array of products and a user-friendly 'do-it-yourself' format to meet customer demands.  It was the next logical step in our growth, and we can’t wait to see the results of empowering our clients," said Scott Alterman, The Icebox – co-owner.

Customers can visit www.iceboxcoolstuff.com to shop and customize items or simply learn more about the services, culture and people at The Icebox.

About The Icebox 
The Icebox, which was founded in 2001, is a full-service, one-stop shop for branded apparel and promotional products. It provides customers with a variety of branding solutions from garment and product decoration, custom sourcing, fulfillment programs, to the use of its in-house art department. The Icebox takes a client's brand message and connects it with today's culture, trends and attitudes through memorable swag and apparel.    


Media Contact: 
Brett Campbell, The Icebox
404 388 1318

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Jun 19, 2013

Community Partnerships - Featuring re:loom

We were lucky to meet Lisa from re:loom at a recent small business collaborative organized by GOOD and sponsored by UPS. After taking the time to understand this unique non-profit, we just had to share how re:loom is "weaving a better life."
What is re:loom?
Their purpose is to employ and empower homeless and low-income individuals through weaving beautiful, one-of-a-kind products out of upcycled materials. re:loom is a program of the Initiative for Affordable Housing in Atlanta, GA.

A typical story at re:loom:
Fred Brown, age 28 was born and grew up in the section of Atlanta known as "The Bluff," which is known to be one of the city’s roughest, most crime-ridden neighborhoods. "I grew up on the street," he says. "I did whatever I had to do to survive. My mother used drugs and I didn’t know my father. I went to school so I would have something to eat."

In 2010, Fred got a call from child protective services in Florida, informing him of the existence of a ten month-old son he never knew he had. "I'd never seen him and didn't know his mother was pregnant. I couldn't let him go into foster care, he was my responsibility." Fred went to Florida and picked up his son and returned to Atlanta.

Without a job and making poor decisions, Fred ended up homeless, living on the streets of Atlanta with a toddler. He connected with Initiative for Affordable Housing through Crossroads Community Ministries. "I was accepted into Initiative's homeless program. It got me on my feet and now I am in my own apartment."
Shortly after entering the Initiative program, Fred joined the staff at re:loom. "It was my first full-time permanent job. When I started I had to learn the basics of weaving, how to make good decisions about putting colors together, planning my weave projects, focusing on threading up my loom and making a good rug that someone would want to buy."

The Partnership:
The Icebox donates misprints and old apparel to re:loom which are upcycled to weave beautiful rugs, belts, purses, bracelets, etc. Re:loom is a work program to help participants of the Initiative for Affordable Housing transition out into the work force. These products are sold at retail and the revenue is used to pay the employees of re:loom who are then able to pay their bills and transition out of homelessness.

From upcycling textiles (clothes, fabrics, etc.) to teaching necessary job skills to developing beautiful products to providing affordable housing for homeless families, they are in the forefront of a new, multi-layered non-profit movement. Visit reloom.org to find out more information on donations, volunteering, and purchasing products.
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Jun 6, 2013

PPB Magazine Features Icebox Showroom

Check out PPAI Publications PPB Magazine May 2013 issue for our feature in the article "Window Shopping."

The article gives some great tips as to what to consider if you'd like to have a showroom for your business. Here is a highlight starring our very own CEO, Jordy:

The clearest benefit of having a showroom is the ability for clients to browse what you offer. “When you travel to see a customer, you’re limited to what you bring with you. When they come to you, you can create a dialogue that has ideas going back and forth, and they’re doing more of the hard work themselves,” says Jordy Gamson, president and CEO of Atlanta, Georgia-based distributor The Icebox–Cool Stuff, LLC.
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Jun 4, 2013

Staff Picks

We asked our experienced sales associates what are your favorite promotional items right now? Here is what they said...





Oversized Happy Gilmore Check


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