Aug 17, 2017

Taking Your Brand on Vacation

Wouldn’t it be cool if every one of your customers who traveled for business or vacation could take your brand with them? Of course it would, and there is an easy way to do it! With business trips increasing by 38%, averaging 12-14 trips per year per traveler, your logo could be in front of millions of people every day by adding travel items to your promotional inventory.

Travel items are the perfect opportunity to promote your brand. They are inexpensive, have ample advertising space, and help customers easily spot their belongings while others get exposed to your logo. Airports, hotels, restaurants, beaches, conventions, and meetings are all cool places for your brand to be spotted and reach new audiences.

Here are our favorite choices for travel products that promote your business.

Bag Tag/Lock
Save your customers time at baggage claim or security checkpoints by giving them something they can use to easily spot their bags while other travelers easily spot your logo too!

Wallet
Keeping an I.D., passport, ticket, cash for tips and other sensitive items close and secure is important, especially when traveling. A passport wallet or travel wallet is the perfect product to carry personal items and your brand.

Toiletry Kit
When traveling, less is definitely more. Giving customers a reason to leave the oversized toiletry bag at home to take your toiletry kit instead, your brand with be a lifesaver and constantly in front of their faces, which is right where you want it.

Mobile Device Case
Go everywhere your customer goes with mobile device cases. Phones, tablets and laptops can all have your logo for a low price.

Power Bank
Staying connected on the go is essential. No matter what device your customer uses, the power bank will extend the battery life so they can stay charged.

Tumbler
Whether coffee, tea or water is your customer’s drink of choice for travel, one of our quality tumblers will be perfect. Spills, condensation and insulation won’t be on their minds, but your brand will!

Sometimes the best ideas are simple, inexpensive things that can be done to improve our lives and businesses. Investing in travel promotional products is one of those ideas that give a big bang for your bucks without breaking the bank. Our collection of travel accessories such as luggage, wallets and kits are great promotional vehicles for transporting your brand to new destinations. Contact our team to get started with planning your brand’s next vacation.

Sources:
https://www.asicentral.com/news/magazines/advantages/august-2015/travel-products/
https://www.creditdonkey.com/business-travel-statistics.html

Aug 10, 2017

Bringing New Style to the Office

Whether it’s work or play, the smart-casual style is in for clothing! As millennials take over the workforce they are bringing relaxed dress codes with them. Today’s office wear has traded in tailored threads for these comfortable pieces in various textures, prints, fabrics, and patterns. Fashion has finally mastered “from work-to-play.”

Now just because business casual clothing is in, doesn’t mean you can’t still be polished and professional. The point is to come to work in relaxed attire, not vacation mode. There is an art to finding the balance and we have mastered choosing the right fits.

Here are 5 tips to make the New 9-5 Look work for you.

Keep it classic.
Just because you are wearing a comfortable item doesn’t mean it can’t be classic. Blazers, polos, trousers, and button-down shirts will always be staple items. Choose a classic cardigan or shirt in a sport-luxe fabric like twill. While the style is a classic, the fabric gives it a relaxed feel. Not only will you look professional but you will be comfortable too.

Choose performance.
Don’t get so distracted by styles and prices that you forget about performance. Forget about expensive dry cleaning bills or annoying stain removal hacks. Instead, look for items with qualities such as stain-resistant and wrinkle-free. They are easy to maintain and last a long time. It’s just what you need for the office and beyond.

Forget the tie.
Looking at interviews and media coverage, it’s easy to see that top CEOs have ditched their ties to promote a more friendly, approachable image. While you may not be looking for an image makeover, surely you can appreciate a more comfortable option instead of a tie. It’s an easy fix! Swap the tie for an open, relaxed-collar shirt. Also, layer on a polo cover-up or neutral blazer to get the perfect balance of professional and casual.

Don’t forget the bag.
Dressing casually for work doesn’t mean you aren’t going to work hard. As a professional, keeping up with your essentials enables you to do your job well. Having a durable bag for your belongings is something worth investing in. Whether it’s a messenger bag, rucksack or tote, keep it dark and a lightweight texture for the win. These styles appeal to both men and women making it a great choice no matter the employee or industry.

Plan for the weekend too.
While Millennials are busy putting their stamp on office dress code, weekend styles aren’t exempt. Bomber jackets, ballistic caps, jogger pants and graphic tees are all the rave on the weekends. If it’s soft, neutral, and adorned by a graphic, then it’s a hit.

We have all the swag you need to put your mark on cool, comfortable pieces. Be smart by bringing your brand into the office and keeping it fresh outside the office with our quality products. The Icebox team is ready to make your clothing work for you. Contact our team to get started.

Source:
https://www.sanmar.com/marketing/stylenetwork/9to5.jsp