May 22, 2013

What's your Reason?

The Icebox is pleased and inspired to partner with The Shepherd Center on their "reasons" campaign. April was "No Distracted Driving Month" and nobody knows better than Shepherd Center that car accidents are the number one reason for brain and spinal cord injury. Shepherd Center dreams of a nationwide movement where awareness for this bad habit becomes top of mind. Taking on the philosophy there is no better way to start a movement then to begin in your own backyard they began their campaign with their own 1,400 employees.

Shepherd Center kicked off the campaign by giving their employees an opportunity to sign a pledge promising no distracted driving and declaring their reason for driving safely. The reasons ranged from three day weekends, to going home to their dvr recordings, to snuggle time with their children. In each case it was a personal reason that touched the heart of the employee and was sure to help keep staying safe on the road top of mind. They continued their week with employee education events and ended every day with a friendly reminder made up of vibrant floor and window decals that lead out to the parking garage and reminded them to arrive safe to their "reason."

Shepherd Center encourages use of this campaign to all employers' by going to you may download the campaign and customize it with your own company logo. The Icebox is taking the pledge with our employees and we would be proud to support your organization by providing pledge cards and signage that will remind your employees to avoid distracted driving.
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May 16, 2013

MY Brand - by our very own First Impression Specialist

Hello, my name is Donnetta Mcleod. I am the First Impression Specialist at The Icebox, LLC. Most people would call me a receptionist, but I am much more than that. I represent a company that offers branded apparel, products, and strategies, but what people fail to realize is that I, THE FIRST IMPRESSION SPECIALIST, am a brand myself, as are you. According to’s Small Business Encyclopedia, the definition of branding is “the marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products.” Well my job title not only identifies what I am offering, but it differentiates me from every other greeter that you first meet when you walk into the doors of a business. It is MY brand.

Regardless of what you are offering; a product, a service, or just yourself, everyone has a brand, “derived from who you are, who you want to be, and who people perceive you to be.” The goal is to promote your brand, as the preferred option, of high value and quality superior to that of your competitors. As I mentioned earlier, I am a SPECIALIST when it comes to MY brand. I take pride in dressing presentably and make it a priority to greet everyone coming or calling into the office, whether it is a coworker, customer, or vendor interaction. My job is to present an initial impression of excellence to be maintained throughout the customers’ entire visit and even after they’ve gone home. This speaks volumes about MY brand while MY brand echoes throughout The Icebox. MY job is MY brand.

In conclusion, who you portray yourself to be is in direct correlation with how you carry yourself and how you interact with others. If you don’t brand yourself, someone else will, and the outcome may not be favorable. The world is your audience, you are the brand, and your target market is the group of people that you want to reach out to. Your market should positively reflect your brand and have something beneficial to offer you in return, such as networking opportunities and social relationships to help guide you along your pathway to success. So remember when you’re at work or out on the town, you are always promoting your brand. Just ask yourself, “How do you want the world to perceive me?” and then start promoting the answer. It’s all about what you have to offer and what makes you different from the rest. No one wants to blend in, so start standing out.

Brand Yourself!
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May 3, 2013

We Made the List! AJC Top 100 Workplaces 2013

The Icebox is pleased to announce that it has been selected as one of The Atlanta Journal-Constitution Top 100 Workplaces.

The Top Workplaces are determined based solely on employee feedback. The employee survey is conducted by WorkplaceDynamics, LLP, a leading research firm on organizational health and employee engagement. WorkplaceDynamics conducts regional Top Workplaces programs with 37 major publishing partners and recognizes a list of 150 National Top Workplaces.  Over the past year, more than 5,000 organizations and 1 in every 88 employees in the U.S. have turned to WorkplaceDynamics to better understand what’s on the minds of their employees.

The Atlanta Journal Constitution published the complete list of Top Workplaces on April 21st. For more information about the Top Workplaces lists and WorkplaceDynamics, please visit and
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May 1, 2013

The Atlanta Journal-Constitution Interviews Icebox CEO Jordy Gamson

We made the Sunday paper! Jordy Gamson filled in the AJC about the Icebox Way - how and why we do business. Even through the recent recession, The Icebox has continued to grow and serve our customers, big and small. See the article below to learn more!

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