Jun 26, 2013

The Icebox Launches New Site to Allow Clients to Create Custom Apparel and Promo Products Directly Online

New ecommerce website next step in company's growth

Atlanta – June 26, 2013 – The Icebox, an Atlanta-based corporate merchandising company and leader in custom apparel and promotional products, today announced the launch of a new ecommerce website that gives clients the ability to directly shop and customize promotional products and apparel.  In conjunction with the new site, The Icebox also launched its new brand look and tagline, "Swag Fanatics/Apparel Gurus," to represent the company's comprehensive marketing, incentive and uniform programs.

Unlike other promotional product and apparel companies, The Icebox is designed to provide clients with full agency services from consultation on brand goals to how to leverage uniform real estate to sourcing products to meet a company's corporate culture.  In fact, The Icebox manages current corporate uniform programs for clients, including Moe's Southwest Grill, Mellow Mushroom and Taco Mac.

"While we provide a high-level of consultation and service to our clients, others want the speed and satisfaction of shopping online and customizing their own products and apparel.  We developed the ecommerce site with a vast array of products and a user-friendly 'do-it-yourself' format to meet customer demands.  It was the next logical step in our growth, and we can’t wait to see the results of empowering our clients," said Scott Alterman, The Icebox – co-owner.

Customers can visit www.iceboxcoolstuff.com to shop and customize items or simply learn more about the services, culture and people at The Icebox.

About The Icebox 
The Icebox, which was founded in 2001, is a full-service, one-stop shop for branded apparel and promotional products. It provides customers with a variety of branding solutions from garment and product decoration, custom sourcing, fulfillment programs, to the use of its in-house art department. The Icebox takes a client's brand message and connects it with today's culture, trends and attitudes through memorable swag and apparel.    

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Media Contact: 
Brett Campbell, The Icebox
404 388 1318
brett@iceboxmail.com