Aug 17, 2012

Aug 17, 2012

Why buy promotional products?

There are a lot of questions that go along with purchasing promotional items for your company. The first and biggest questions being should I even use promotional products? Will they benefit my company?

To help make that decision a little easier, here are a few key numbers to consider:

83%: enjoy receiving a promotional item with an advertising message.

76%: know the product, the advertiser and the message of a product given to them in the last 2 years


74%: have least one item in their work area.

73%: use a promotional product at least one time a week.
69%: will pick up an item if they think it is useful.

55%: hold on to their promotional products for over a year.


48%: want to receive promotional products more often.

45%: use a promotional item at least once every day.
38%: products serve as a continuous reminder of the advertiser.

$0.000436: the cost for each impression of a $1 pen.


Still not convinced?

Promotional products ranked #1 in the following areas:

  • Long-term remembrance at the cost of only one exposure
  • Flexibility of price to fit any budget
  • Bond audience to advertisers and encourage repeat business
  • Audience friendly; everyone likes free stuff!
  • Generates traffic

Source: Promotional Products Association International, 2009, 2012

Posted by
Labels: , , , ,

46 comments

  1. AnonymousAugust 20, 2012 at 2:58 AM

    This comment has been removed by a blog administrator.

    ReplyDelete
  2. promotional products for giftsSeptember 6, 2012 at 11:55 PM

    Promotions is a national and international renowned organization, involved in manufacturing and supply a wide range of promotional gift items and promotional gift products.

    ReplyDelete
  3. Promotional Products SydneySeptember 7, 2012 at 8:35 AM

    Now days promotional product become a most popular strategy for branding. It gives better result in the market. Some of the most popular uses are promotional mugs, corporate gifts, pens, caps and t-shirts. These items you have shared their pictures above are very great to use as promotional products to promote your business.

    ReplyDelete
  4. UnknownSeptember 11, 2012 at 7:18 AM

    This comment has been removed by a blog administrator.

    ReplyDelete
  5. UnknownSeptember 13, 2012 at 2:51 AM

    This comment has been removed by a blog administrator.

    ReplyDelete
  6. promotional productsSeptember 19, 2012 at 1:13 PM

    A really usefull post - Thank you very much I wish you will not mind me writting about this post on my website I will also leave a linkback Thanks

    ReplyDelete
  7. promotional productsSeptember 19, 2012 at 1:14 PM

    A really usefull post - Thank you very much I wish you will not mind me writting about this post on my website I will also leave a linkback Thanks

    ReplyDelete
  8. Corporate GiftsSeptember 23, 2012 at 8:49 PM

    This comment has been removed by a blog administrator.

    ReplyDelete
  9. UnknownSeptember 24, 2012 at 5:46 AM

    This comment has been removed by a blog administrator.

    ReplyDelete
  10. Personalized wedding kooziesOctober 11, 2012 at 5:22 AM

    The idea behind this post is unique as it has delivered a real sense of utility why we require promotional products in order to promote our business on large extend. This might be thought in previous time that people generally ignore this set of production but now a days big brand introduce themselves with the application of promotional products.

    ReplyDelete
  11. UnknownOctober 25, 2012 at 8:25 PM

    This comment has been removed by a blog administrator.

    ReplyDelete
  12. UnknownOctober 27, 2012 at 12:04 AM

    This comment has been removed by a blog administrator.

    ReplyDelete
  13. AnonymousNovember 3, 2012 at 7:26 AM

    This comment has been removed by a blog administrator.

    ReplyDelete
  14. imprinted promotional productsNovember 5, 2012 at 6:20 PM

    Promotional products have an edge than other forms of advertising because of their usability. A spoon, tea cup, pen, mug, plate and clothing.

    ReplyDelete
  15. UnknownNovember 9, 2012 at 4:33 AM

    Promotional products are best way of marketing or promote your business or brand in the market. Promotional gifts are very much helpful to give to corporate clients to make relationship strong.

    promotional pens

    ReplyDelete
  16. MiaDecember 4, 2012 at 5:13 AM

    This comment has been removed by a blog administrator.

    ReplyDelete
  17. fabionsDecember 9, 2012 at 11:53 PM

    This comment has been removed by a blog administrator.

    ReplyDelete
  18. AnonymousDecember 17, 2012 at 12:26 AM

    Promotional products are best way of marketing or promote your business or brand in the market.
    Mint cards

    ReplyDelete
  19. UnknownDecember 17, 2012 at 11:35 AM

    This comment has been removed by a blog administrator.

    ReplyDelete
  20. UnknownDecember 20, 2012 at 7:07 AM

    Valuable information about promotional products. Will be helpful for those who wants to start a new business or launch their new products on market.I was looking for those precious information though The suggestions for how a company can find the right promotional products covers the same advise I always try give to my clients when I sell the promotional products. All in all a wonderful article.
    Promotional products

    ReplyDelete
  21. UnknownDecember 20, 2012 at 8:13 AM

    This comment has been removed by a blog administrator.

    ReplyDelete
  22. AnonymousDecember 31, 2012 at 3:56 AM

    This comment has been removed by a blog administrator.

    ReplyDelete
  23. UnknownJanuary 21, 2013 at 2:18 AM

    Promotional products is the best way of business promotions. It is the best marketing strategy to use for branding your products in the market to getting number of customers and clients. This is one of the best way to make good relationship with clients and customers.

    promotional polos

    ReplyDelete
  24. AnonymousJanuary 28, 2013 at 2:16 AM

    really amazing blog for thispromotional staff

    ReplyDelete
  25. UnknownFebruary 3, 2013 at 6:53 AM

    I liked the concept of your blog posts. It is very well portrayed as well as depicted.
    advertising pens

    ReplyDelete
  26. promotional products vancouverApril 11, 2013 at 1:41 PM

    Promotional products are indeed attractive and useful for promoting an advertisers' products and services.

    ReplyDelete
  27. UnknownJune 26, 2013 at 3:38 AM

    Nice post and very creative too.
    http://www.abbottawnings.com/

    ReplyDelete
  28. AnonymousAugust 13, 2013 at 7:09 AM

    I like very much your way of presentation. I am so much interested to join your network. Thanks for sharing this post. Keep blogging. painting downtown boston

    ReplyDelete
  29. AnonymousAugust 31, 2013 at 5:08 AM

    Nice!! Great info great people great blog. Thank you for all the great sharing that is being done here. Thanks! santa ana plumbers

    ReplyDelete
  30. Audrey McKivatSeptember 1, 2013 at 9:46 PM

    Great answers to a lot of questions about how effective purchasing promotional products are for the business. It's true that these kind of items can generate more traffic and link the audience to the advertisers.

    ReplyDelete
  31. AnonymousOctober 3, 2013 at 5:26 AM

    I found your blog when I was looking for a different sort of information but I was very happy and glad to read through your blog. The information available here is great.




    http://www.coolairsa.com/

    ReplyDelete
  32. AnonymousOctober 3, 2013 at 5:28 AM

    Your summaries are always top-notch. Thanks for keeping us apprised. I’m reading every word here.


    http://www.coolairsa.com/

    ReplyDelete
  33. AnonymousOctober 3, 2013 at 5:33 AM

    Good writing. Keep up the good work. heating and air conditioning san Antonio I just added your RSS feed my Google News Reader..


    ReplyDelete
  34. johancarry595October 8, 2013 at 1:29 AM

    Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…


    used forklifts Seattle

    ReplyDelete
  35. PrincessterryOctober 9, 2013 at 4:38 AM

    I like very much your way of presentation. I am so much interested to join your network. Thanks for sharing this post. Keep blogging.

    demolition companies los angeles

    ReplyDelete
  36. AnonymousOctober 9, 2013 at 6:21 AM

    I think most people would do the same when they are headed with the situation.


    in orange county

    ReplyDelete
  37. UnknownOctober 30, 2013 at 3:04 AM

    Especially good point about the sample. Some companies offer free Promotional Pens samples, so take advantage to see EXACTLY what your promo pen will look like with your logo applied.

    ReplyDelete
  38. AnonymousNovember 12, 2013 at 2:39 AM

    Great post, I really like the picture. The Van reminds me of my college roadtrip.

    Orlando vacations

    ReplyDelete
  39. AnonymousNovember 12, 2013 at 4:25 AM

    It was such a good article and so much related to our directory.

    degree in cinematography

    ReplyDelete
  40. UnknownNovember 27, 2013 at 2:01 AM

    Hey Jill - great point about taking the environment into consideration. I will have to make sure not to create any waste with my Promotional Pens giveaway.

    ReplyDelete
  41. UnknownJanuary 6, 2014 at 12:28 AM

    Nice article, informative too. Promotional products are one of the best tool in promoting a business. It is cost effective and there are also a lot of items to choose from that would fit your budget. Gifting your customer with these items not only promotes brand recall but also makes them feel valued. For selection of promotional USB from Australia you may also visit http://www.davarni.com.au/usb-flash-drives/

    ReplyDelete
  42. ePromosMarch 7, 2014 at 12:04 PM

    I think the best promotional gifts are those that people will actually use on a daily basis (so they get a constant reminder about your business). Just make sure the logo is bright and bold!

    ReplyDelete
  43. AdminApril 10, 2014 at 2:14 PM

    We use promotional products from FarFromBoring.com for our business and it's awesome how much referred traffic we get. I personally use the smart wallet on a daily basis instead of carrying around a thick wallet.

    ReplyDelete
  44. UnknownJanuary 12, 2015 at 2:12 AM

    Do you subscribe to any other websites about this? I'm struggling to find other reputable sources like yourself

    Amela
    promotional products bristol

    ReplyDelete
  45. Adam L.February 20, 2015 at 6:33 AM

    Very relevant post. Cheap and nasty just doesn’t cut it in the world of corporate gifts, point well taken! The nice thing is that one can really target decision makers with appropriate marketing material.
    Thanks.
    Promotional Products

    ReplyDelete
  46. UnknownJanuary 29, 2016 at 3:34 AM

    Hi! I must say there is so much information that what I was searching for promotional products branded. You have given very important and useful information through this blog. I liked it very much. and also waiting for more such kind of information. Thank you for your efforts, it is very helpful.

    ReplyDelete

Subscribe to: Post Comments ( Atom )