Aug 17, 2012

Why buy promotional products?

There are a lot of questions that go along with purchasing promotional items for your company. The first and biggest questions being should I even use promotional products? Will they benefit my company?

To help make that decision a little easier, here are a few key numbers to consider:

83%: enjoy receiving a promotional item with an advertising message.

76%: know the product, the advertiser and the message of a product given to them in the last 2 years


74%: have least one item in their work area.

73%: use a promotional product at least one time a week.
69%: will pick up an item if they think it is useful.

55%: hold on to their promotional products for over a year.


48%: want to receive promotional products more often.

45%: use a promotional item at least once every day.
38%: products serve as a continuous reminder of the advertiser.

$0.000436: the cost for each impression of a $1 pen.


Still not convinced?

Promotional products ranked #1 in the following areas:

  • Long-term remembrance at the cost of only one exposure
  • Flexibility of price to fit any budget
  • Bond audience to advertisers and encourage repeat business
  • Audience friendly; everyone likes free stuff!
  • Generates traffic

Source: Promotional Products Association International, 2009, 2012

48 comments

  1. This comment has been removed by a blog administrator.

    ReplyDelete
  2. Promotions is a national and international renowned organization, involved in manufacturing and supply a wide range of promotional gift items and promotional gift products.

    ReplyDelete
  3. Now days promotional product become a most popular strategy for branding. It gives better result in the market. Some of the most popular uses are promotional mugs, corporate gifts, pens, caps and t-shirts. These items you have shared their pictures above are very great to use as promotional products to promote your business.

    ReplyDelete
  4. This comment has been removed by a blog administrator.

    ReplyDelete
  5. This comment has been removed by a blog administrator.

    ReplyDelete
  6. A really usefull post - Thank you very much I wish you will not mind me writting about this post on my website I will also leave a linkback Thanks

    ReplyDelete
  7. A really usefull post - Thank you very much I wish you will not mind me writting about this post on my website I will also leave a linkback Thanks

    ReplyDelete
  8. This comment has been removed by a blog administrator.

    ReplyDelete
  9. This comment has been removed by a blog administrator.

    ReplyDelete
  10. The idea behind this post is unique as it has delivered a real sense of utility why we require promotional products in order to promote our business on large extend. This might be thought in previous time that people generally ignore this set of production but now a days big brand introduce themselves with the application of promotional products.

    ReplyDelete
  11. This comment has been removed by a blog administrator.

    ReplyDelete
  12. This comment has been removed by a blog administrator.

    ReplyDelete
  13. This comment has been removed by a blog administrator.

    ReplyDelete
  14. Promotional products have an edge than other forms of advertising because of their usability. A spoon, tea cup, pen, mug, plate and clothing.

    ReplyDelete
  15. Promotional products are best way of marketing or promote your business or brand in the market. Promotional gifts are very much helpful to give to corporate clients to make relationship strong.

    promotional pens

    ReplyDelete
  16. This comment has been removed by a blog administrator.

    ReplyDelete
  17. This comment has been removed by a blog administrator.

    ReplyDelete
  18. Promotional products are best way of marketing or promote your business or brand in the market.
    Mint cards

    ReplyDelete
  19. This comment has been removed by a blog administrator.

    ReplyDelete
  20. Valuable information about promotional products. Will be helpful for those who wants to start a new business or launch their new products on market.I was looking for those precious information though The suggestions for how a company can find the right promotional products covers the same advise I always try give to my clients when I sell the promotional products. All in all a wonderful article.
    Promotional products

    ReplyDelete
  21. This comment has been removed by a blog administrator.

    ReplyDelete
  22. This comment has been removed by a blog administrator.

    ReplyDelete
  23. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon.promotional advertising pens

    ReplyDelete
  24. Promotional products is the best way of business promotions. It is the best marketing strategy to use for branding your products in the market to getting number of customers and clients. This is one of the best way to make good relationship with clients and customers.

    promotional polos

    ReplyDelete
  25. I liked the concept of your blog posts. It is very well portrayed as well as depicted.
    advertising pens

    ReplyDelete
  26. Promotional products are indeed attractive and useful for promoting an advertisers' products and services.

    ReplyDelete
  27. Nice post and very creative too.
    http://www.abbottawnings.com/

    ReplyDelete
  28. I like very much your way of presentation. I am so much interested to join your network. Thanks for sharing this post. Keep blogging. painting downtown boston

    ReplyDelete
  29. Nice!! Great info great people great blog. Thank you for all the great sharing that is being done here. Thanks! santa ana plumbers

    ReplyDelete
  30. Great answers to a lot of questions about how effective purchasing promotional products are for the business. It's true that these kind of items can generate more traffic and link the audience to the advertisers.

    ReplyDelete
  31. I found your blog when I was looking for a different sort of information but I was very happy and glad to read through your blog. The information available here is great.




    http://www.coolairsa.com/

    ReplyDelete
  32. Your summaries are always top-notch. Thanks for keeping us apprised. I’m reading every word here.


    http://www.coolairsa.com/

    ReplyDelete
  33. Good writing. Keep up the good work. heating and air conditioning san Antonio I just added your RSS feed my Google News Reader..


    ReplyDelete
  34. Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…


    used forklifts Seattle

    ReplyDelete
  35. I like very much your way of presentation. I am so much interested to join your network. Thanks for sharing this post. Keep blogging.

    demolition companies los angeles

    ReplyDelete
  36. I think most people would do the same when they are headed with the situation.


    in orange county

    ReplyDelete
  37. Especially good point about the sample. Some companies offer free Promotional Pens samples, so take advantage to see EXACTLY what your promo pen will look like with your logo applied.

    ReplyDelete
  38. Great post, I really like the picture. The Van reminds me of my college roadtrip.

    Orlando vacations

    ReplyDelete
  39. It was such a good article and so much related to our directory.

    degree in cinematography

    ReplyDelete
  40. Hey Jill - great point about taking the environment into consideration. I will have to make sure not to create any waste with my Promotional Pens giveaway.

    ReplyDelete
  41. Nice article, informative too. Promotional products are one of the best tool in promoting a business. It is cost effective and there are also a lot of items to choose from that would fit your budget. Gifting your customer with these items not only promotes brand recall but also makes them feel valued. For selection of promotional USB from Australia you may also visit http://www.davarni.com.au/usb-flash-drives/

    ReplyDelete
  42. Using promotional products may be an effective marketing strategy for any business. What’s important is to choose an item that is useful and economical. For wide selection of promotional products in Australia you may also visit http://davarni.com.au

    ReplyDelete
  43. I think the best promotional gifts are those that people will actually use on a daily basis (so they get a constant reminder about your business). Just make sure the logo is bright and bold!

    ReplyDelete
  44. We use promotional products from FarFromBoring.com for our business and it's awesome how much referred traffic we get. I personally use the smart wallet on a daily basis instead of carrying around a thick wallet.

    ReplyDelete
  45. Do you subscribe to any other websites about this? I'm struggling to find other reputable sources like yourself

    Amela
    promotional products bristol

    ReplyDelete
  46. Very relevant post. Cheap and nasty just doesn’t cut it in the world of corporate gifts, point well taken! The nice thing is that one can really target decision makers with appropriate marketing material.
    Thanks.
    Promotional Products

    ReplyDelete
  47. Hi! I must say there is so much information that what I was searching for promotional products branded. You have given very important and useful information through this blog. I liked it very much. and also waiting for more such kind of information. Thank you for your efforts, it is very helpful.

    ReplyDelete