Aug 17, 2012

Why buy promotional products?

There are a lot of questions that go along with purchasing promotional items for your company. The first and biggest questions being should I even use promotional products? Will they benefit my company?

To help make that decision a little easier, here are a few key numbers to consider:

83%: enjoy receiving a promotional item with an advertising message.

76%: know the product, the advertiser and the message of a product given to them in the last 2 years


74%: have least one item in their work area.

73%: use a promotional product at least one time a week.
69%: will pick up an item if they think it is useful.

55%: hold on to their promotional products for over a year.


48%: want to receive promotional products more often.

45%: use a promotional item at least once every day.
38%: products serve as a continuous reminder of the advertiser.

$0.000436: the cost for each impression of a $1 pen.


Still not convinced?

Promotional products ranked #1 in the following areas:

  • Long-term remembrance at the cost of only one exposure
  • Flexibility of price to fit any budget
  • Bond audience to advertisers and encourage repeat business
  • Audience friendly; everyone likes free stuff!
  • Generates traffic

Source: Promotional Products Association International, 2009, 2012

46 comments

  1. This comment has been removed by a blog administrator.

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  2. Promotions is a national and international renowned organization, involved in manufacturing and supply a wide range of promotional gift items and promotional gift products.

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  3. Now days promotional product become a most popular strategy for branding. It gives better result in the market. Some of the most popular uses are promotional mugs, corporate gifts, pens, caps and t-shirts. These items you have shared their pictures above are very great to use as promotional products to promote your business.

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  6. A really usefull post - Thank you very much I wish you will not mind me writting about this post on my website I will also leave a linkback Thanks

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  7. A really usefull post - Thank you very much I wish you will not mind me writting about this post on my website I will also leave a linkback Thanks

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  10. The idea behind this post is unique as it has delivered a real sense of utility why we require promotional products in order to promote our business on large extend. This might be thought in previous time that people generally ignore this set of production but now a days big brand introduce themselves with the application of promotional products.

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  14. Promotional products have an edge than other forms of advertising because of their usability. A spoon, tea cup, pen, mug, plate and clothing.

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  29. Great answers to a lot of questions about how effective purchasing promotional products are for the business. It's true that these kind of items can generate more traffic and link the audience to the advertisers.

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  36. Especially good point about the sample. Some companies offer free Promotional Pens samples, so take advantage to see EXACTLY what your promo pen will look like with your logo applied.

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  39. Hey Jill - great point about taking the environment into consideration. I will have to make sure not to create any waste with my Promotional Pens giveaway.

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  40. Nice article, informative too. Promotional products are one of the best tool in promoting a business. It is cost effective and there are also a lot of items to choose from that would fit your budget. Gifting your customer with these items not only promotes brand recall but also makes them feel valued. For selection of promotional USB from Australia you may also visit http://www.davarni.com.au/usb-flash-drives/

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  41. I think the best promotional gifts are those that people will actually use on a daily basis (so they get a constant reminder about your business). Just make sure the logo is bright and bold!

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