Jul 12, 2018

Wondering what to wear during Wimbledon? We've got you covered.


It's Wimbledon time.

That means every player will bust out their cleanest looks and brightest whites on the court. Your customers can look just as good.

Just before Wimbledon kicked off, Nike and Swiss tennis superstar Roger Federer couldn't agree to sponsorship terms for what he should wear during the annual competition. But we got a peek at what Nike had designed for his look on the court. We have to say we're a fan of the style.

It got us here at The Icebox thinking, what could we do to make sure you and your customers could look as good as ol' Roger could have looked? Well, lo and behold, we have plenty of wonderful Nike swag that's ready to promote your business.

The Icebox has many different, clean Nike styles of performance promotional gear that could really sweeten up your client's wardrobe. Take this simple Nike white polo:


It has moisture-wicking fabric, side vents for the more active wearers, and some classy metal accents on its three buttons. Since Nike's Swoosh is stylishly on the back right shoulder, there's plenty of room for your logo.

Or check out this ladies cover up:


This smart-looking jacket has zippered pockets, a cadet collar, and elastic bindings at the neck and the cuffs.

And we definitely aren't forgetting about hats.


A Nike cap is a classic look. And its stretchy, light construction makes it one comfy bit of swag. Everyone loves a simple cap on and off the court.

If you want to stay on the simpler side of swag, you really can't go wrong with a plain, clean performance tee.


This cotton tee is as easy and comfortable as it gets. You and your clients can wear it while both lobbing on the court and celebrating a won match.

These are just a few of the many items that The Icebox has in store for your swag needs. Don't ever be afraid to reach out and ask us for help.

We're all courting some aces in this racket, so let The Icebox serve you up some winning swag during Wimbledon, and every other day too!
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Jun 29, 2018

Three cool ways to add swag to your “guerilla" marketing strategy

Time to think outside of the box and inside of the swag.

We all know that there are a million different ways to market your business, and you probably don't have unlimited resources to do it. That's where guerrilla marketing comes in.

To get the most bang for your buck, you need to get creative. You probably can't afford to buy ad time during the Super Bowl, but you can brainstorm unconventional ideas and items that add a bit of surprise and delight to your marketing. Sure, guerrilla marketing does come with its risks; you don't want to bet the farm on an extremely experimental idea. But you'd be surprised how much attention you can encourage with some clever thinking and a wisely spent marketing budget.

Luckily for you, we here at The Icebox know all about creatively marketing businesses. It's what we do best! Whether you have a big trade show coming up, an annual sales meeting, or you just need some swag on hand to fully activate your brand, we're here for you. We have the coolest gear that will get your business into potential customers' hands and minds.

Try these three ideas on for size and see how they fit.

Koozies

You're heading to your favorite watering hole after work for a happy hour or a networking event. Wouldn't it be great to have a useful item that promotes your business at the same time? Well you can!

At a promotional outdoor picnic, a sporting event, or just kicking back with a brewsky, you can come prepared. Bring a stack of promo koozies along that will keep everyone's beer cold, their hands warm, and your business front and center. It's win, win, win.

Socks

We all wear socks, so they might as well have your brand on them. Not only are they a functional, necessary product that you can dole out, but socks provide an excellent opportunity to flex those creative muscles.

We love the idea of handing out one branded, cool-looking sock at networking events and inspiring prospects to visit your booth to retrieve a matching one. How's that for thinking outside of the socks box?

T-shirts

Swag tees might sound like a golden oldie of an idea, but t-shirts are consistently one of the most effective promotional items you can use with your brand. And don't worry, there are plenty of ways to get guerrilla with some chill shirts.

What about group shirts that you and your team can wear together to events or trade shows? Or you can offer to give more cool swag out to people seen wearing one of your shirts, nudging people to sport your brand.

And you can always make different kinds of promotional shirts that your prospective customers might not expect. Performance shirts, tank tops, baby onesies, the sky's the limit!

Need some more ideas? Contact the Creative Experts at The Icebox!
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Jun 26, 2018

Can we just talk about Atlanta United FC for a minute?


The World Cup might be in full swing, but we here at The Icebox can't look away from our hometown soccer team.

If you ask us, The Atlanta United FC has given all Atlantans yet another reason to be thankful for living in this amazing city. They might only have one (incredible) season under their belt, but the Five Stripes have already made their mark. We're diehard fans here at the Icebox and wanted to celebrate just how much our Major League Soccer team has brought to ATL.

Besides, just because the U.S. didn't make it into the World Cup, doesn't mean we can be proud of our hometown heroes.

Last year was a doozy of an inaugural season, and we rode all the ups and downs of that rollercoaster cheering with everyone else in Mercedes-Benz Stadium. Sure, we might have lost in the playoffs to that gut punch of a shoot out against Columbus, but it did little to douse the wildfire of fandom that has spread through the region. Atlanta has proved game after game that we will show up for our FC, and break all sorts of records doing it.

If you somehow hadn't heard, Atlanta United fans have constantly broken records for attendance to games. 72,000 people attended a single game last year, breaking the Major League Soccer record for biggest crowd. Do you know who had the previous record? Atlanta United."

Never underestimate the dedication of a true Atlanta United fan.

And, if you ask us at The Icebox, our second season is shaping up pretty well so far. Atlanta United is first in the Eastern Conference, and there's nowhere to go but up.

We're sure you're just as stoked as we are for the rest of this season. We hope to see you out in the games and helping us cheer on the best MLS team in the country.

And, as always, if you need some of the coolest swag in town for your business, or just want to talk about Atlanta United, hit us up! We are always down to chat about either.

Go Five Stripes!

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May 30, 2018

Christmas in July? Time to check your list twice for the holiday season.

There's no better way to celebrate Christmas in July than by planning ahead for the real holiday season.

Sure, it may sound a tad bit more boring than tearing into presents under palm trees, but it's never too early to begin preparing for the crazy snowstorm that is the end of the year. It'll be here before you know it. And if you don't start getting ready to meet your marketing needs now, you could get snowed under in the last-minute holiday rush.

It may not be the exact reason why Christmas in July was created, but it's the perfect excuse to look ahead at what to buy if you're going to thank your customers, show your employees they're appreciated, or plan the most rockin' holiday party imaginable.

Whatever your winter needs are, The Icebox has you covered with plenty of cool swag to make it the best holiday ever for those that mean the most to your business. While we give you some ideas for how we can help, let's learn a bit about Christmas in July's origins, shall we? We shall!

It turns out the concept of Christmas in July has been around longer than you might think. One of the first known usages of the term is from a 1892 French opera named Werther. Christmas in July is way classier than you thought, huh?

Do you know what else would be pretty classy? Getting those on your holiday shopping list a branded power bank for their oodles of electronics.

The Icebox has many to choose from and our swag experts working behind the scenes would gladly help you pick the best one for those on your "nice" list.



It wasn't until the 1940s that America fully embraced the summer celebration. Christmas in July really entered our pop culture consciousness with the 1940 film comedy titled... you guessed it: Christmas in July. The Hollywood movie told the story of a man tricked into thinking that he won $25,000 and spending it all. And it inspired the imagination of many marketers. During the next decade, the summer holiday became cemented as an advertising tradition for businesses to hold sales during the warmer months.

While the summer sun beats down on you, we know it would help cool you down by thinking of the chilly days ahead and what swag will let your customers truly enjoy their Christmas in December. For instance, nothing says Happy Holidays like snack boxes.

A set of delicious three-tiered snack boxes, filled with an assortment of sweet and savory treats, are the perfect companion for that most wonderful time of the year.



In the Southern Hemisphere, the holidays land right in the middle of their summer. So, many locales choose to celebrate Christmas in July as a way to pair their special time of year with the Northern Hemisphere's winter wonderland.

But here, July is as hot as hot can be. While you're sweating the upcoming holidays and sweating through your shorts, you might as well let your swag help your customers skim through the summer months.

The Icebox has plenty of promotional items for this vacationing time of year. We have travel wallets, luggage locks, toiletry kits, and so much more that are ready to take your brand on vacay. And these gifts are perfect for holiday travel too!



Whether you're prepping to be someone's Santa, or looking for a way to chill out as the mercury rises, The Icebox can help.
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May 21, 2018

Let the law work for you: Georgia's going hands-free and your swag should as well

Celebrate setting down the phone with some new swag.

We're not sure if you've heard, but Georgia has passed a Hands-Free law that will go into effect July 1. This law aims to keep drivers away from their phones while swerving through Atlanta traffic, but it's also an opportunity to outfit your customers with some sweet hands-free swag. Just because they can't take a driving selfie doesn't mean they can't hook up a handy phone mount branded with your lovely logo.

Check out some of the coolest swag available at The Icebox that will get your fan base ready for the roll out of this new law.

Knightsbridge Wireless Audio Receiver


Knightsbridge Wireless Audio Receiver

This honey of a device will fit right in with the dedicated motorist who doesn't want to stop listening to their phone when they turn the key.

It'll keep your phone nice and safely away from your hands while still pairing whatever headphones you prefer to driving directions or your favorite podcasts. Complete with a standard headphone jack, Bluetooth, and a microphone, this receiver is perfect for phones without a headphone jack. It will provide a chill three-hour battery life at maximum volume and includes a micro USB charging cable.
And just picture your companies branding all over it. Beautiful, right?

Clip-IT Dashtop™ Phone Car Mount


Clip IT Dashtop Phone Mount

Georgians won't be able to handle their phones, but they'll still need directions. That's where phone mounts bravely step up and offer drivers a hands-free way to keep an safe eye on Google Maps.

The Clip-IT Dashtop gives phones of all shapes and sizes a chance to relax on the dash. Securing your precious phone with non-skid rubber grips and 3M adhesives, the mount has an articulating ball socket that allows for either landscape or portrait viewing.

And all this while offering a prime piece of real estate to highlight your brand.

Talky


Talky

Let's be honest: commutes are long, traffic is terrible, and sometimes you need to take a phone call in the car. Luckily, Talky lets you do that without putting you on that legal naughty list.

Not only is Talky a powerful charger, complete with two USB ports, it also includes a wireless in-ear headphone with a built -in microphone that pairs easily to your phone. That's right, my dudes and dudettes, Talky lives up to its name by giving you a hands-free option to take your calls all while keeping everything nice and charged. You also won't be breaking the law while chatting and charging away. What a dream.

If that weren't enough, Talky also prepares you for the worst. One side of the charger has a hardened steel point intended to break car windows should an emergency arise.

These choice bits of swag will soon be high in demand by Georgia drivers. So get an early swerve in this lane and be ready to meet their needs with some great promotional materials courtesy of The Icebox.
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