Oct 16, 2017

The Art of Gift Giving: How to Select Meaningful Gifts for Your Clients

Hey there! Ping here. Unbelievably, the holidays are upon us, and it’s time to seriously start thinking about your client gifts.

Any time is the right time to show your clients how much you appreciate their business, but the holiday season is the time of year when it’s most appropriate. That being said, it’s important to keep in mind that your clients will be receiving gifts from several vendors. So how can you ensure your gift stands out from the rest? As you close out the final quarter of the year, we want to ensure your brand leaves a lasting impression this season.

When selecting gifts for your clients, there are three key things to consider.

1. Practicality.  Before you order a gift, ask yourself: Is this something my client will need or something I want them to use for my benefit? If you stick with choosing a gift that your client needs or that will be used to improve his or her life, your gift will have more impact and lasting power. A great example is a rechargeable power bank or a Bluetooth speaker.

2. Relevance. Take note of what is relevant in your client’s industry. Think back to conversations, emails, news articles, or even social media posts the client has discussed or shared about industry trends. This is a good way to give a gift that isn’t too personal and keeps the business relationship at the forefront. Your attention to detail will leave a lasting impression.

3. Cost. According to Advertising Specialty Institute, the average cost per customer/prospect is $43 (and that’s up by $10 per person year over year). Know your budget for each client before you decide. It will make the process easier.

Here are some more cool ideas:

1. Food basket, candy tower, or wine packaged in keepsake containers with your brand
2. Apparel that can be used as activewear or outerwear
3. Handcrafted leather items such as planners, notepads, and sketchbooks
4. Travel bags and accessories
5. Gift sets customized for sports lovers, wine lovers, and everything in between

There is no time like the present to show your clients you care. Do it with a meaningful gift customized by The Icebox. Contact our Creative Experts today to start the conversation.

Sources:
https://www.asicentral.com/news/press/press-releases/november-2014/asi-says-corporate-gift-giving-trending-more-nice-than-naughty/