Apr 2, 2017

Tees Cut for Women Can Boost Your Brand

Tees Fit for a Lady

Hey there, Ping here!

Today I’m discussing a topic that is pretty familiar to my female friends: t-shirts that don’t fit quite right. Unfortunately for many women, unisex tees can look baggy or tight in the wrong spots, making them less exciting and fun to wear. If you want to be known as a brand that cares, you can’t take a one-size-fits-all approach to apparel. Offering men’s and women’s t-shirt options is a great way to show catered appreciation to employees of all shapes and sizes!

T-shirts work!
Branded tees are everywhere. They are a highly effective marketing tool that gets your brand out on the streets and noticed. Tees don’t have to be boring. Having a creative design can go a long way toward showcasing your company’s brand voice and personality. One t-shirt can generate more than 2,000 logo impressions in an average lifetime.

Women are a massive market for branded tees.
According to a study by the Advertising Specialty Institute, more women than men own logoed tees. If women are more likely to wear a branded shirt, why not offer a style and cut specifically for them? I know very well that a tee that doesn’t fit well doesn’t get worn. (Trust me, these flippers are hard to clothe.) People feel more confident when they wear clothes that fit well, and it boosts your brand to have it seen worn and represented with that confidence.

T-shirts that fit show you care.
Ultimately, offering tees made to fit the female form shows that you care about your customers. Offering choices lets your customers, and those you hope to work with, know you respect their preferences and want to give them options. This seemingly small detail can influence how your company is perceived.

Next time you’re working on a creative giveaway, consider having ladies cut tees as an option. Not only will this increase the likelihood of your logo being worn, but it is also a chance to let your customers know you’re thinking of them.

Need a little help? Contact us today, and our team of Creative Experts will help you find the perfect tee.

Sources:
http://media.asicentral.com/resources/impressions-study-2016.pdf
https://www.americanexpress.com/us/small-business/openforum/articles/the-marketing-power-of-a-t-shirt/
https://www.the-gma.com/the-rise-of-merchandising-2-0-how-a-simple-t-shirt-could-help-promote-your-brand
http://media.asicentral.com/resources/impressions-study-2016.pdf