Mar 20, 2017

Be Cool and Be Green with Reusable Totes

Don’t be Plastic, Get Green.

Hi everyone, Ping here. Do you still use a rotary phone? Is your 8-track cassette player still in your car? I didn't think so. It’s time to do away with the old and bring in the new (and more sustainable)! With an increasing number of cities implementing plastic bag bans, now is the time to ride the green wave with branded reusable bags!

California is currently leading the way in this new trend, having passed a proposition passing this past fall upholding their statewide plastic bag ban. More than 150 California municipalities have laws banning or restricting plastic bags.

California isn’t the only state pushing for a more sustainable shopping future. Maine, Washington D.C., and New York all require businesses that use plastic bags to have a recycling bin for them in a visible location.

Taking all of this into account, it seems plastic bags are about to go the way of the 8-track and the rotary phone. If you’re looking to get your brand message out there to the masses, consider putting your brand mark on reusable shopper totes. Not convinced it’s for you? Let me show you just a few reasons why these grab-and-go bags are the next cool thing.

Social responsibility is where it’s at.

According to a study by Cone Communications and Echo Research, 90% of worldwide customers would switch to a more socially conscious brand if the price and product were similar. People want to do business with a company that cares, and a great way to show you care about your customers and the environment is to have your logo on a socially conscious bag.

They will be seen.

Reusable shopper bags offer the convenience of a heavier duty bag that won’t rip on your way out the door. They also offer a sustainability factor that will keep your message in front of your customers for a long time. As more customers turn to reusable bags, imagine your logo going on every grocery run with your customerstalk about exposure!

They will be used.

People reuse reusable totes (hence the term). Whether it is to get groceries or tote things back and forth from work, these bags are convenient. Swag that gets used is a powerful tool to gain brand exposure and emphasize your company’s commitment to sustainability.

Are you ready to emphasize your commitment to sustainability and concern for the environment?  Try having your logo printed on one of these amazing bags!

Our all natural Jute bag is perfect for carrying around those everyday essentials!  It is soft and sturdy; spot on for notebooks! Want to add some flair to your reusable tote?  This classic bag comes in a variety of designs to jazz up a simple bag.
Denim is totally chill. The contrast between the white straps and the denim really sets off your logo! This two-tone bag will grab attention and draws eyes in. A stable flat bottom will be perfect for all the tuna you pick up at the store (or maybe that’s just me)!
This minimalist style bag keeps things simple. The perfect size for throwing in your luggage as you go on your next great adventure!

Being green is fun and responsible, so if you're looking to take your marketing to greener pastures, contact our team of Creative Experts today.

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