Jun 28, 2016

Swag for Women Who Mean Business

Women are increasing their share of ownership of small and mid-sized businesses, up 3% from 2012 (The Business Journals), and they are quickly moving from a niche group classification to mainstream market players. According to the most recent State of Women-Owned Businesses report from Womenable and American Express OPEN, “There are now 11.3 million women-owned businesses in the U.S., employing nearly 9 million people and generating over $1.6 trillion in revenues.” Furthermore, “Women-owned businesses now comprise 38% of the business population.”

Some of the world’s most recognized companies have women at the helm as CEO, including General Motors (Mary Barra), Hewlett-Packard (Meg Whitman), Campbell Soup Company (Denise Morrison), and Auntie Anne’s (Heather Neary). So if your swag strategy isn’t catering to women, it’s time to rethink your plan. Those boxy-cut polos and chunky black laptop bags simply aren’t going to cut it for today’s savvy business woman. Instead, seek out swag that is interesting, fashionable, and tailored.

Here are a few of our favorite swag ideas for women who mean business:

	Apparel Perhaps the biggest strides toward catering to the female market over recent years have been in the apparel industry. Who says style needs to hit the road the moment you enter the office? Lately, retail brands such as Nike, OGIO, Under Armour, Cutter & Buck, Eddie Bauer, and many more are evolving their core products in color, style, and fit to appeal more to women. Product features such as princess seams, bust darts, ruching, v-neck, and y-neck placards are key words to look for when searching for a more updated, on-trend fit for ladies’ clothing.
	Drinkware Drinkware has received a major makeover in the last few years with updated, modern, and on-trend colors and styles. The H2GO Force Stainless Steel, Vacuum Insulated Bottle comes in a variety of fun colors and is a top selling drinkware product.
	Tech Trends If you’re constantly carrying your cell phone, laptop, or tablet, why not use it as a way to showcase your personality through color and style? And why stop there? Power Banks are a best friend and companion to anyone on the go.
	Business Totes Gone are the days when a standard business bag was considered a plain black briefcase, messenger bag, or compu-pack. Fast forward to 2016, and we are seeing sleek styles offered by retail brands like Guess and OGIO, as well as wholesale options offering the same sleek styles with feminine appeal.

That’s just a small sampling of the stylish swag we’ve got in stock. Contact one of our creative experts to learn more about all the ways we can help you bring an incredible brand experience to your clients and customers.