Nov 19, 2014

Delivering On Our Product Promise

The Icebox on - Advantages

Hey, You're Human
Published in Advantages By Christopher Ruvo
November 2014

The Problem: 40,000 T-shirts. All of them custom cut, dyed and sewn. That was the lucrative, high-volume order Ashley Mauldin, key account executive at The Icebox (asi/229395), was providing to power the promotional punch of a nonprofit’s awareness campaign. Since the shirts were being made from scratch, Mauldin had no shortage of challenges to contend with to coordinate their creation and deliver them on time. Still, all seemed to be going well until a little way into the campaign when she and the client discovered a problem. Prints from the front of the shirts were “leaching” through onto the back of the garment, creating a kind of shadow outline. “It was happening mainly with a specific color shirt – silver,” says Mauldin.


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