Jul 15, 2014

The Impact of The Promotional Tote Bag

Tote bags garner more impressions than any other form of promotional advertising.Promotional tote bags have exploded in popularity in the last few years. Not only at trade shows, where they have become a ubiquitous item for brands trying to gain potential business, but everyday consumers who find a bag useful for carrying groceries, or storing books in a closet. Our infographic takes a look a look at the impact of promotional tote bags and how brands can take advantage.

One of the main reasons that tote bags are popular is that consumers find them to be actually useful. They can be used to carry everything from groceries, to lunch, to storing Christmas decorations. Hardly anyone passes up a free bag.

83% of consumers find bags useful
39% of grocery shoppers own them
31% of consumers own a promotional bag
28% find them attractive
23% find them enjoyable to have
Consumers keep promotional bags an average of 4 years
37% of African-Americans own a promotional bag. The highest number of any demographic
Women are more likely to have branded bags than men: 36% v. 24%

Promotional tote bags have grown in popularity partially due to the green movement. Many cities have passed laws that ban the use of one-time use plastic bags, and many states are considering similar laws to reduce plastic bags littering the landscapes, and clogging sewers and streams. Major Cities With single-use plastic bag bans or fees: San Francisco, Washington, Portland, Chicago, Los Angeles, Dallas, Austin, Santa Fe, Seattle

More than 20 million Americans live in communities with plastic bag bans or have to pay a fee to use a plastic bag
1/3 of California residents live in an area that either has a ban on plastic bags or charges a fee to use

Sources:
Earth Policy Institute
2013 Advertising Specialty Institute Global Advertising Specialties Impressions Study

Jul 3, 2014

Say It With SWAG!

Happy Birthday America!

Jul 2, 2014

The Icebox in Monocle "On the Right Path" issue 73

Introducing the Atlanta Beltline, an urban regeneration project breathing life into the city with its network of pedestrian and cycle paths and public parks. Monocle heads to the newly connect city, now abuzz with social and commercial activity...

Jordy Gamson is CEO of The Icebox, a printer of promotional products headquartered in a one-time ice factory in Inman Park. (The company's name and the building's past life were purely coincidental.) Last year Gamson moved his factory from the suburbs to former metalworks foundry across the street from his offices. Two large carousel-like machines now print as many as 1, 000 shirts an hour. "A lot of my workforce lives on or near the BeltLine," he says as he surveys the factory floor. "They want to bike or walk to work. So we need fewer parking spots and more bike racks."

the full story appears in Monocle - issue 73, volume 08

source: Monocle Magazine