Jul 26, 2013

We're Hiring - Director of Marketing

Director of Marketing - B2B with ecommerce experience
Job Description:
Forward thinker with the ability to execute e-commerce and traditional B2B marketing tactics. The role must have a clear understanding around how to execute targeted communications that will deliver strong growth in both top line revenue and bottom-line business unit profitability.
Position Responsibilities:
  • Implement both online and offline marketing strategy; including Website Strategy, SEO & PPC strategy, CRM and marketing automation strategies, merchandising, brand management, and customer experience.
  • Manage and implement both a short-term and long-term ecommerce and brand marketing plan and budget.
  • Work closely with senior management to establish short and long term strategies, support tactics, identify key metrics and analyze results in terms of ROI and other key performance indicators.
  • Direct and conduct regular competitor analysis to determine best practices for ecommerce pricing and merchandising.
  • Manage digital agency on day to day executions which includes manage and expand our SEM activities, including PPC, analytics, content, organic rankings and linking.
  • Support business development through innovative and ongoing tactical support. 
  • Work with our sales and business development teams to expand Direct Mail, Sponsorship Opportunities, Catalog Development, Program Marketing, E-Mail Marketing and Database Management.
  • Manage and execute blog content and social media content.
  • Analyze marketing program results to gain insight into successes, failures and performance trends; react to opportunities and make appropriate recommendations and course adjustments.
  • Effectively manage and enhance sales presentations, RFP process and all other company-wide communications.
  • Collaborate with Creative Director and rest of the creative department to ensure timely delivery of marketing projects, website improvements and other sales-related activities.
  • Utilize industry best practices as it relates to online shopping experience to recommend new features or enhancements and track the impact to order conversion and revenue.
  • Understand and manage the execution of the CoreMotives marketing automation platform.
Desired Skills & Experience:
  • Approximately 8-10 years of overall B2B marketing experience.
  • Ecommerce experience
  • Thorough knowledge of web-based technologies, B2B online shopping, SEO, PPC, Analytics, ROI Analysis, Brand Marketing, E-Mail Marketing and Direct Mail.
  • Excellent knowledge of the latest Google, Bing and other advertising platforms, including smart phone and tablet applications.
  • Understanding of marketing automation in the B2B space
  • Knowledge of CoreMotives marketing platform
  • Outstanding writing, communication and presentation skills.
  • Detail-oriented with the ability to manage multiple projects.
  • Metrics driven and results oriented with demonstrated analytical skills.
  • Self-motivated, self-managed, and able to take the ball and run with it.
Contact Lori Ruben at lrubin@iceboxmail.com


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