Jun 13, 2012

Test Your Promotional Products IQ!

In marketing, it's all about repetition. Remember the longstanding Rule of Seven? The average customer will probably need to see and hear your message seven times before purchasing your product or service. That, in a nutshell, is the definitive reason why promotional products work. Instead of high-cost print ads customers might see only once a week or once a month, it just makes good financial sense to put a wisely chosen promotional gift in their hands--something that will keep your name in front of them (and possibly their family and friends!) consistently.

I thought it might be fun--and informative--to give you a short quiz on promotional products. Which items get the most impressions? What's the most-frequently-used promotional item category? The answers were obtained by an Advertising Specialty Institute study released in 2010, so the numbers may have changed slightly since then, but the numbers truly speak for themselves. Here's the quiz, with the answers at the end!

1. The cost per impression (CPI) of a promotional product in the U.S. is:
     a) $0.006
     b) $0.005
     c) $0.004
     d) $0.007

2.  The percentage of an audience consisting of the average American consumer that reported currently owning or possessing a promotional product they'd received in the last 24 months is:
     a) 60%
     b) 70%
     c) 80%
     d) 90%

3.  The product category that delivers the most impressions per month is:
     a) Shirts
     b) Bags
     c) Caps and Hats
     d) Writing Instruments

4.  The most-frequently-used promotional product category is:
     a) Calendars
     b) Writing Instruments
     c) Caps and Hats
     d) Bags

5. The percentage of consumers who could recall the advertiser on a promotional product they had received in the past 24 months is:
     a) 89%
     b) 72%
     c) 68%
     d) 94%

6. The number of respondents who remembered the advertisers of the promotional products they received was:
     a) 5 out of 10
     b) 6 out of 10
     c) 7 out of 10
     d) 8 out of 10

7.  The percentage of promotional products that were kept because they were considered useful is:
     a) 63%
     b) 81%
     c) 71%
     d) 66%

8.  The percentage of respondents who did business with the advertiser after receiving the promotional product is:
     a) 29%
     b) 46%
     c) 52%
     d) 37%

Let's see how you did! Here are the answers:

1. c
2. d
3. b (with an average of 1,038 impressions per month per bag)
4. b (a single writing instrument is used, on average, 18.2 times per month)
5. a
6. d
7. b
8. c

I hope the quiz upped your promotional products IQ! And don't forget--The Icebox is known for our QI (Quality Impressions!)



  1. very effective post, thanks for sharing promotional products info

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  2. Great information. It has been proven that promotional product is very effective in marketing.

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  3. This test awesome, I was able to gauge my idea on promotional products.

  4. Great stuff . Thanks for sharing

  5. Promo objects make great gifts at company picnics, holiday gatherings, festivals and community events.

  6. This blog is truly awesome in all aspects.

  7. In today’s competitive business world, promoting a brand is as vital as creating the brand itself. Corporate promotional gifts are an incredible approach to create lasting impression among clients, associates & employees.

  8. This information has been very useful. I have been trying to decide if I wanted to order promotional products for my firm. you are right the promotional products are the next step of products in branding or advertising.

  9. Awesome info! I was honestly just thinking about something similar to this other day so, it was almost weird when I ran across this. You would be surprised how many people simply have no idea when it comes to this kind of stuff. Anyway, thanks for getting this cool info out there and I am sure I am not only one who appreciates you taking time to post this for masses.

  10. Hello. impressive job. I did not anticipate this. This is a fantastic story. Thanks!

  11. Thank you for sharing such a useful information! People need to get more creative with their promotional products, otherwise they just won’t have the desired impact.

  12. Promotional product have provide the value for money and effective form of advertising tool. It gives various benefits like Increases Traffic during Trade Shows, Incentives for Sales Team, Promotes your Company through Corporate Gifts and gives good impression.

  13. Hi, Thanks for such a nice sharing about promotional caps & Hats.
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  14. Promotional products are best way of marketing or promote your business or brand in the market. Promotional gifts are very much helpful to give to corporate clients to make relationship strong.
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  15. Promotional products are very cost effective products to use for business promotional. It is very effective way to promote business and products in market. It is the best to increase sales and making good relationship with clients and customers.

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  16. The bottom line is most people like things that are free. If you select an item that depicts
    your business you have a better chance of someone thinking of you. Before starting a promotional marketing campaign for your business take the time to carefully plan the incentives and objectives. Good article

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  17. I don't think I did very well... but I did like what I read!

  18. Is there any further reading you would recommend on this?

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  19. Is there any further reading you would recommend on this?

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  20. After reading your article its proven that promotional products can result in a good profit. spending little budget on print promotional stickers can give you proven results. Thanks for that article.

  21. After reading your fantastic article its simply proven that promotional products results in a handsome profit, Thanks for such great information.

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  22. Wow!! i am very impressed with your lovely post.. i am so glad to left comment so interesting read, would love to read more here....
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