Mar 3, 2011

The Advantage of Art – Why Graphic Services Matter

Artwork is at the center of the branded apparel and promotional product universe. Customers’ logos, designs and brand are their calling card – their most valuable asset. When they convey an idea and ultimately place an order, they depend on our creative services as their brand steward.

When artwork mistakes happen or inconsistent design services are delivered – it impacts their business. That’s how The Icebox has differentiated itself in the marketplace! Through our consultative approach to meeting customers’ needs, our sales executives and creative services team apply the highest standards of excellence and customer service to ensure a consistent experience.

5 Reasons Why Customers Should Take Advantage of Our Creative Services:

1. Experience, Experience, Experience!
Branding is much more than simply applying a logo on to a promotional item or apparel. There are unique and creative ways to enhance the graphics and brand presentation cost effectively. These processes add perceived value and flair to the items. A high impact design can add to a clients’ retail sales, fundraising or brand awareness.

2. A Consistent Customer Experience.
When you consistently deliver high quality branded products on time and to consistently excellent standards, you build a trust-based relationship. Don’t listen to us; listen to our retail clients that trust us to help grow their business.

3. Core Differentiator from Competitors.
Our Creative Services team is the cornerstone of our agency-style approach. It’s what sets us apart from the competition. While others rely on you for graphics, we can create, design, recommend, or assist during any phase of the process. Our industry knowledge working with thousands of customers is unmatched.

4. Risk Reduction.
A focused artwork process eliminates the margin for error. We ensure the highest quality outcomes through our rigorous design and review steps. Using an in-house art team and preferred decoration vendors ensures a consistent outcome.

5. Speed to Market.
Every step is tracked and accounted for which makes the entire artwork design and approval process easier and faster. Archiving old designs and maintaining a design inspiration database also accelerates products to market.

When consistency ensures comfort and experience provides value, why would you ever choose a company that lacks Creative Services when you can choose The Icebox?